Michigan is the first state to develop an app as a way to promote tourism connected to the appeal of a popular film shot within state boundaries.Batman v Superman: Dawn of Justice arrives onscreen nearly three years after it was announced, freighted with the weight of expectations and the tense air of a massive, all-or-nothing gamble. Recent studies indicate one in five tourists are motivated to visit a location based on their favorite movies and TV programs. “This app also takes an innovative approach that helps us promote Michigan businesses and cultural destinations located nearby and along the paths to location sites in ‘Batman v Superman: Dawn of Justice.'’’ “The city of Detroit in particular has benefitted greatly in recent times from welcoming film productions to our streets, yet there is still an untapped opportunity to connect film production and tourism in our state that this app provides: cost-effective promotion while engaging users to explore Michigan,” said Jenell Leonard, commissioner of Michigan Film & Digital Media Office. The app also features social media sharing functionality, as well as a library of “Batman v Superman: Dawn of Justice” characters and clips. The mobile tour features an interactive map that designates 12 shooting locations from the Warner Brothers movie and gives background information about the scene shot at the site, as well as the property itself. The exciting new app developed by Grand Rapids-based Mutually Human allows movie fans and travel enthusiasts to combine their interests to create a tailored experience shaped by their own, self-guided navigation of locations from the film’s scenes shot in Detroit. The “Batman v Superman: Dawn of Justice” mobile tour app, commissioned by the Michigan Film & Digital Media Office, will debut on the same day the film debuts in theaters, March 25. Grand Rapids-based Mutually Human develops tourism-focused mobile program
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |